There was a buzz in the beauty world some time ago, Bloggers went crazy for a certain product, it was constantly popping up on my social media feeds, the product claimed to do so much and I was incredibly intrigued. For us UK consumers though the only way we were able to get our hands on the product was to swallow the shipping charge from the USA, but recently that all changed when it was launched in the UK. The product of course is the IT Cosmetics CC+ Cream and now I finally have the product in my hands and I am so happy I do. I have been trying the CC+ Cream for the past month to see if it was worth the hype, and for us Brits if it was worth the wait?
A bit about the Brand: It Cosmetics have become abit of a cult US Brand created by TV Anchor and Journalist Jamie Kern Lima who developed the brand after struggling to find cosmetics that were adept at dealing with her rosacea. Their ethos is all about ‘colour-infused skincare’ rather than ‘colour-cosmetics with added skincare’. What has intrigued me most about this brand is that their products are developed by plastic surgeons and dermatologists.
The Claims: The Award-Winning It Cosmetics CC+ Cream claims to be ‘your skin but better’ (which to be honest many foundations, CC Creams, BB Creams do). A flawless coverage, primer, anti-ageing skincare, colour corrector, dark spot concealer and moisturising day cream all in one – quite a lot to live up to! Plus it has an SPF of 50. With CC Creams generally aiming to be Colour Correcting Creams with added skin benefits such as sunscreen or acne soothing ingredients, I was interested to see how this would compare and to see how it would compare against my normal everyday foundation.
The Packaging: Firstly I absolutely love the packaging, a sleekly designed tube with a pull-off top. The thin squeezy tube also has a pump and is superbly travel friendly – what’s not to love?! I honestly wish more foundations and concealers were available in packaging like this (I am looking at you MAC Pro-longwear Concealer), no waste of product at all, no worrying about anything smashing if you drop it.
The Smell: The first time I used this I could hardly get past the strong smell, to me it smells like lemon cheesecake, which you may love or hate, I am used to products smelling a little floral or of vanilla so this type of fragrance was abit of a first. Having used this product for a month I have to say I have really warmed to the smell and now I actually really like it, I also don’t seem to notice the smell quite as much, but it is heavily scented for sure.
It Cosmetics CC+ Cream (On bottom photograph its partly blended top, then fully blended underneath)
The Texture and Application: I find this to be quite thick for a CC Cream but that’s what I love about it. I need that extra bit of coverage and I love that this provides it. I have tried different ways of applying this CC Cream – a makeup brush, Beauty Blender and fingers and I find that I get the best results when I apply this with my fingers. I normally use about one and a half pumps then blend and work the CC Cream into my skin, I then add another half pump to the areas I feel needs that extra coverage which for me is normally my T-Zone. I love that you have plenty of time to work with this product before anything sets, its creamy and blends well, I also like to grab my Beauty Blender at the end and just bounce it lightly over my skin to ensure a flawless finish.
Shade Range: I was colour matched at Selfridges London which is the big drawback for us British consumers as this is the only current UK Counter for IT Cosmetics – so if you don’t live near the big city and have to order online from Selfridges then you are going to have to try and colour match yourself. I was colour matched to Medium, we tried Medium Tan and Medium but I felt the latter suited me better and that I could always add abit of bronzer as I tan in the Summer. I have to say that I found the shades came up quite light, my skin-tone is quite fair with a neutral/beige undertone (that leans more pink/cool toned in the Winter months). I do have a bit of a tan at the moment as it is the Summer, but I thought I might be between Light and Medium shades so I am glad I was able to be coloured matched in store as my guess was abit off. The shades available are:
Fair / Light / Medium / Medium Tan / Tan / Rich / Deep
For reference, below are shades I currently use in Foundations which might help with any shade-matching:
It Cosmetics CC+ Cream – Medium
Laura Mercier Tinted Moisturiser – Bisque
Armani Silk Luminous Foundation – 3.5/4
MAC – NW 20/25
Price: Currently £30.00 and as mentioned above for UK Customers its only Selfridges currently carrying the brand with Selfridges London (Oxford Street) having the only UK Counter. I did find the IT Cosmetics staff at Selfridges super helpful and knowledgeable and I would definitely head back there again. In the USA is currently retails for $38 on It Cosmetics website and Sephora.
My thoughts: So did the It Cosmetics CC+ Cream live up to the hype? I have to say yes it did. I have been incredibly impressed, so much so I think this will now become my everyday CC Cream/Foundation. I did find the staying power could have been a little better on me, I found after about 5/6 hours it did start to wear off around my chin which for everyday-use it didn’t really bother me so much, but if I want this product to last all day I would still use my trusted Laura Mercier primer underneath. I also still moisturise before I apply this, I do have pretty dry skin and I found this didn’t offer the moisturisation I personally like, so as always I apply my Holy Grail Darphin Hydraskin Light Gel Cream which is part of my morning skincare routine anyway. In terms of coverage I found this offered really good coverage, its certainly build-able without looking cakey and one you can add product back on top of later in the day if you need a touch up too. I would say that I don’t really like using it under my eyes as I found it to accentuate my not-so-fine-lines and as it leaves a dewy finish I don’t think this would work so well if you have oily skin.
Wearing IT Cosmetics CC+ Cream in the Shade Medium
I love how natural this looks on the skin, in person and in photographs, it offers great sun protection (UVA and UVB) yet photographs so well, I actually think this could work really well for Bridal. You aren’t going to get the full-coverage of Estee Lauder Double Wear but this is a CC Cream so you never were. I have extremely sensitive skin and after a month of everyday use I am happy to say that so far this hasn’t broken me out so it gets major thumbs up for that.
Overall: So overall this is a big winner for me. Yes I still use a moisturiser underneath, a primer if I am going to an event or want the product to last all day, and a little loose powder over my T-Zone just to set the product (but that’s down to my preference for a little more of a matte finish in that area). So whilst in some areas it hasn’t become my all-in-one product, it has however made me switch from using a foundation everyday to a CC Cream. I feel that this seems kinder to my skin, its light, non drying, not cakey and with a really decent coverage and I adore the packaging. It has already become an everyday staple and I don’t see that changing for quite some time.
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