Birchbox PopUp Shop London – Build Your Own Birchbox

Birchbox PopUp Shop London - Build Your Own Birchbox

London in the run up to Christmas becomes what I think is a pretty magical place, especially around Regent Street and Covent Garden.  With the Christmas Lights twinkling above, festive window displays aplenty, Christmas singers leaving us merry in stores, and people in general just happier in a festive mood as they countdown to the holiday season.  I felt now was the perfect time to visit the Birchbox Pop Up Shop in London to stock up on a dose of Christmas Cheer.  Birchbox are a beauty subscription box and in my opinion one of the best, I have reviewed some of their monthly boxes on my blog here but their website is also a great place for beauty shopping in general.  For a limited time they now have a pop up store on Carnaby Street featuring a selection of beauty products and the chance to build your own Birchbox...

Birchbox PopUp Shop London
Birchbox PopUp Shop London


Right in the middle of hustling bustling Carnaby Street (which has some amazing and vibrant Holiday Carnival themed decorations by the way), the Birchbox Pop Up Store is in prime position for the Holiday Season and Serious Shopper, across from the Urban Decay Store and a stones throw from Oxford Street and Regent Street.

Open Now

The Birchbox Pop Up Shop is open now right through until January 30th 2018 with the store featuring a selection of full size products from their top 100 bestselling products.  The products themselves are displayed by category rather than by brand and I did spot some Laura Mercier, Spectrum and Caudalie goodies as I browsed.

Birchbox Pop Up Shop London

Shop Decor

As soon as you walk in you pretty much want to Instagram the whole store, its so pretty and my dream colour scheme of pastel mint green/aqua, marble and peach.  There is even a love note tree where you can hang a little note to a loved one if you wish.  The staff were incredibly helpful and friendly and the attention to detail with the packaging made it a really pleasant shopping experience.

Birchbox PopUp Shop Covent Garden
Birchbox PopUp Shop Covent Garden London

Build Your Own Birchbox

The best feature of the store to me was the 'Build Your Own Birchbox', which is abit like build-a-bear but for the beauty lover, and at £15.00 it makes a rather delightful Christmas Gift/Secret Santa/Stocking Filler too.  You simply select your marble designed box and from the menu list choose a product/s from each section of Makeup, Skincare, Body and Hair until you have your chosen 5 products.  All of these travel size products are laid out abit like a beauty candy bar, the staff mentioned the products do rotate but I thought there was a nice selection when I was there and I was happy with my choice.

Birchbox PopUp Shop London - Build Your Own Birchbox
Build Your Own Birchbox
Build Your Own Birchbox
Birchbox PopUp Shop London - Build Your Own Birchbox
Birchbox PopUp Shop
Birchbox PopUp Store
Birchbox PopUp Shop London
Birchbox PopUp London

What I Chose

Here are the products I chose for my 'Build your own Birchbox'

  • Spectrum Collections Unicorn Tears Wonder Sponge
  • Eyeko Black Magic Mascara
  • Caudalie Instant Detox Mask
  • Rituals The Ritual of Ayurveda Foaming Shower Gel
  • Bumble and Bumble Hairdresser's Invisible Oil Primer


Build Your Own Birchbox
Birchbox PopUp Shop London - Build Your Own Birchbox

Ideal Christmas Gift or Stocking Filler

If you are in the West End of London over the next couple of months I highly recommended popping by to the Pop Up Shop.  It was a really lovely in-store experience and as mentioned above the 'build your own Birchbox' I think is a great alternative Christmas Beauty Gift that is packaged to perfection.

Birchbox PopUp Shop London - Build Your Own Birchbox

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