Just over a week ago there was a huge buzz within the Beauty World surrounding a certain lady launching her own Beauty Line. That lady was of course Rhianna and her beauty line Fenty Beauty was launched across Sephora and in the UK Harvey Nichols on the 8th September. There had been teasers online regarding the products but the actual unveiling was left until the launch itself (personally I love that she did that). And what a launch it was…websites crashed, queues of people lined the streets, all to see what I think is one of the most exciting brand launches within the beauty world for quite some time. I happened to be in Spain as Fenty Beauty launched and I headed over to my local Sephora a few days later to take a closer peek at her collection and I have to say I am seriously impressed, to me it more than lives up to the hype and then some.
Firstly I love love love the packaging, simple, sleek and octagon in shape, some of the products are magnetic so they join together (genius!). I also love the price point – most items were around the 13 – 30 Euro/dollar/British pound price range, to me it wasn’t too dis-similar to MAC, Too Faced and Benefit in pricing which I always find more appealing than say Dior or Chanel’s pricing. Then the products themselves which I think have been so well thought out as they are so universal both in their appeal and in the way you can apply them, and that’s not before we talk about the shade range.
Foundation Shades: Somehow it takes a Music Star to launch a Makeup Collection that on her first launch manages to be so inclusive of so many different skin tones that many other brands have failed to ever do. The first Fenty Beauty Foundation to launch is the Pro Filt’r Soft Matte Longwear Foundation and the shade range is incredible, truly incredible (corporate companies of other brands take note). Fenty Beauty has really tried to cover everyone as close as they can, from the palest/fair complexions to darker, deeper shades and all with slightly different undertones – there’s cool, warm, red, neutral. In fact when I swatched some of the shades around my skin colouring I could have actually gone with 2 of the shades, so for someone who normally struggles to find a foundation to match my skintone it was so refreshing to have a choice. Before I went to Sephora I used the Fenty Beauty Foundation Matcher on the Fenty Beauty website to get a rough idea of the shades I might be, online I thought I might be currently around the Shade 210 and when I went in store indeed I was the shade 210. So if you aren’t able to get to a Sephora or Harvey Nichols and are ordering online instead, I have to say that the Foundation Shade Matcher is pretty darn accurate on the Fenty Beauty Website and a great guide as long as you know your skin tone/undertones.
Killawatt: Another thing I love about Fenty Beauty is that the line has launched with the focus on skin. Its all about a medium to full coverage matte foundation to create a beautiful canvas and then you add the glow as much or as little on top as you like and boy oh boy is there glow! You may have already seen this incredible yellow highlighter called Trophy Wife on Social Media and there is good reason for it, it is pretty much a bling-glow in a pressed glittery formula, it honestly sparkles and is incredibly pigmented (and one of the stand out products for me). If you have a deeper skin tone I think this will look amazing, on us paler girls it can still work well depending how you work it and I love that it can also be used as an eyeshadow. Much like the other Killawatt Highlighters which come in 4 duo versions, each one with a split 2 colour offering and these cream-powder duos are also amazing, some more glittery and sparkly than others, but each one offers a different intensity in different lighting.
Match Stix: Another favourite was the Match Stix in the Shimmer Formula – as mentioned above these are magnetic so can be joined together and again they give off the most insane glow in 10 different shades, I almost feel like there is one for any mood or occassion. My favourite in these was Trippin which is such a beautiful colour, I didn’t purchase this one (I was very good and stuck to my budget) but I will definitely be picking this up in the near future along with others no doubt, Confetti is so dreamy too.
The other Match Stix formula available is Matte and these are long-wearing makeup sticks that you can use for contouring, concealing, correcting, touch ups which come in an impressive 20 shades.
So, they were some of my highlights from the Fenty Beauty Collection
So what did I purchase?…..here are my goodies in all their glory…
Pro Filt’r Soft Matte Longwear Foundation – As mentioned above I purchased the shade 210 as I have abit of a tan from the Summer and I think its a pretty good match for me. I am going to do a more in-depth Blog Post on this foundation very soon once I have worn it for a little while but first impressions are pretty good. I have dry skin so normally steer clear of any matte foundations but this seems to be pretty lightweight in texture. Its a medium to full buildable coverage, and so far I haven’t experienced any cakey areas on the skin, instead it seems to lie quite lightly and feels like your skin is able to breathe underneath. I also think it photos really well, so far it gets a thumbs up.
KillaWatt Freestyle Highlighter – After standing in Sephora with an arm of swatches of all 4 duos deliberating for quite some time which one to choose, I finally went with Girl Next Door/ Chic Phreak which is a beautiful soft pink combined with a super shimmery peachy/pink shade – these are mine kind of colours. I have used the duo on my eyes and on my cheeks and I am in love, my favourite product so far and one I have been reaching for everyday since I purchased.
Fenty Beauty Cheek-Hugging Highlight Brush – As soon as I saw pictures online of the beautifully elegant Fenty Beauty Makeup Brushes I knew I had to purchase atleast one of the two currently available. I went with the Cheek Hugging Highlight Brush and used this to apply the above KillaWatt Highlighter. The bristles are so soft and the chiseled shape of the bristles make it perfect for contouring and highlighting, it really does feel like its hugging your cheek.
Gloss Bomb Lip – As soon as I knew the launch date for Fenty Beauty and without knowing what products would be included I was fully prepared to drop my money on any lip product. As a lipstick/lipgloss/lip product-anything-addict, the lip section is normally my first port of call. I was surprised but in someway happy that Rhianna only release one lip product – I think this has allowed the skin to shine and take centre stage and I imagine more lip products will be launched further down the line, but for now there is Fenty Beauty Gloss Bomb, which is a universal lip luminizar. The perfect nude lip gloss that I honestly think does suit so many different skin tones. I really love the rose-nude colour, it doesn’t wash my complexion out (which is what I was a little afraid of), instead it just adds a nice warmth to my lips and then packs on the shine. Shine without the stickiness though which is always a plus point and it seems to give the effect of a fuller lip. Really impressed and it smells great too.
On all photos I am wearing Fenty Beauty Pro Filt’r Foudation in 210,
Fenty Beauty Killawatt Girl Next Door/Chic Phreak on Eyes & Cheeks and Fenty Beauty Gloss Bomb on Lips
All in all I am incredibly impressed with the Fenty Beauty line, if you are a fan of Rhianna you will love this line, if you love shine, glow and shimmer you will love this line, if you are my niece you will love this line. To me it doesn’t feel like ‘just another celebrity makeup line’ instead it actually feels like a really well thought out and executed makeup collection that offers something that the beauty industry is sometimes somewhat lacking and that is universal products that are wearable, diverse and cater for all skin tones – for that Rhianna you deserve more than a round of applause.