Molton Brown New Guard Perfume Collective

September 12, 2019


“Made By Individuals, for Individuals”


The Collection

When Molton Brown launch a whole new collection of Eau de Parfums and Eau de Toilettes you just know that something special is being created in front of you.  I honestly think this Molton Brown New Guard Perfume Collective is one of the most beautiful fragrance collections I have seen.  I absolutely love the ethos and story behind this stunning new collection of 27 offerings.  Its a pioneering new movement in British fragrance for sure.

I am always so intrigued and interested in the background journeys of fragrances.  I find it rather fascinating to discover the thoughts, inspirations and then whole process of a fragrance product, from its beginnings, to its perfectly packaged end form.  To me, it is an art, and the packaging of this new collection I have to say looks like a piece of art!

It is just beautiful and I personally think this whole Molton Brown New Guard Collection is ‘art work in a bottle’.


The Background

Throwing it back to Molton Brown’s beginnings in the free-thinking seventies of non-conformists and creative liberties to deliver powerful sensorial moments.  Molton Brown propels their legacy forwards to a modern, game changing collection, taking their Eau de Parfums in a daring new direction.

This collection takes 10 visionary perfumers from varies ages, backgrounds and experiences to conceptualise truly experimental and diverse scents.  There has been no marketing brief, or panel testing, no demographic restrictions, instead each fragrance has been hand crafted to touch the senses and the soul.  To express the individual character of each fragrance to then match the individual character of the customer.

The Fragrances

The Fragrances are at their most pure, blended with a more intense oil concentration, plus an additional perfumer-picked signature note to contrast, compliment or enrich the original Eau de Toilette.  They still smell like the original scent you know and may already love, but each fragrance has been taken to a whole new dimension.

All the favourites are here – Orange and Bergamot, Rosa Absolute, Fiery Pink Pepper, Re-charge Black Pepper, Tobacco Absolute, Russian Leather, Heavenly Gingerlily, Bushukan, Flora Luminare, Coastal Cypress and Sea Fennel and Mesmerising Oudh Accord and Gold.

Jasmine and Sun Rose, Suede Orris and Vetiver and Grapefruit are also available but as an Eau de Toilette, whilst the rest of the above are available both as an Eau de Toilette and an Eau de Parfum.

The Packaging

The Packaging itself is simply divine.  As mentioned already it looks like a piece of art.  Made in England, the fragrances are housed in a collectible and refillable glass flacon with the Eau de Parfums also featuring a one of a kind spherical resin cap.  This cap colour is perfectly toned to complement each fragrance.  Its certainly a bottle you want to display and I love that every bottle unisex.

Current pricing – £110 for the Eau de Parfums (100ml) / £60 for Eau de Toilette (50ml) / £85.00 for Eau de Toilette (100ml)

Molton Brown New Guard Perfume Collective

The Fragrance Finder

Choosing a personal signature scent can be rather overwhelming, which is why I love this approach from Molton Brown.  They have developed an interactive profiling tool that charts your emotional response to sensory stimulate, enabling a journey of self discovery.  Here they are asking you to tell them about yourself, rather than thinking about which fragrance you might like or not.  The fragrance is uniquely matched to your unfiltered personality.  To express your own unfiltered truth.

I was kindly gifted the Coastal Cypress and Sea Fennel Eau de Parfum which smells absolutely incredible.  This marine-inspired scent is one of my all time favourites from Molton Brown, especially for this time of year.  I just love the fresh, pure opulence of this scent.  This new Eau de Parfum captures the fragrance perfectly.

Born and raised by the sea the Coastal Cypress and Sea Fennel fragrance will forever evoke many special and very happy childhood memories of Summer Holidays on the beach….long hot days, sandy toes, sea tangled hair, napping on the sand wrapped in a towel as the sea salt water dries on my skin whilst listening to the waves crash, long light warm evenings with the sound of chattering and laughter…all with very special family members, memories to cherish for a lifetime.

Ironically I took the Fragrance Finder test after receiving the PR Package and the fragrance I was matched to was Coastal Cypress and Sea Fennel!  The Fragrance Finder knows me well!  You have to give the Fragrance Finder a try!  So much fun and so interesting to see.  Let me know what your discovered scent is in the comments below, I would love to know.

Try out the free Fragrance Finder in Molton Brown stores now or try it online right here.

Shop The Products

Molton Brown New Guard Collection

Molton Brown Fragrance Collections

Read more of my Molton Brown reviews, favourites and recommendations

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The Molton Brown New Guard Perfume Collective in Coastal Cypress and Sea Fennel was kindly gifted to me by Molton Brown with no obligation to post or review. 

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