Nestled in the middle of London's famous, vibrant and bustling Carnaby Street, Too Faced Cosmetics have now opened their first UK (and Global) stand-alone store. I visited their glossy shop last week and it is just as fabulous on the inside as it looks on the outside.
Too Faced are known for their pretty awesome packaging and in true Too Faced Style the Store is all kinds of glamour, glitz and sparkle with plenty of pink and gold decor.
The brand's new Flagship Store houses all the much loved lines including:
- Chocolate-infused collections,
- the sought-after 'Peaches and Cream' line,
- the 'Clover' eye shadow palette,
- their much-hyped (& for good reason) Better Than Sex Mascara (which I have a full review on here),
- Born This Way Foundation,
- the Cult Beauty Primers - Hangover Face Primer and Shadow Insurance Eye Primer,
- the 'Melted' Lip line,
- there is also lots of Holiday Stocking Fillers and Gift ideas aplenty.
Bringing the 'Too Faced' aesthetic to life, the store is so much fun as well as being an Instagram dream, and the attention to detail was noticeable everywhere you look, even down to the super cute pink Too Faced Shopping Baskets. The store is laid out in sections representing each line/collection with the surrounding decor accompanying it perfectly, setting such a fun tone as you shop. I loved it all, from the sparkling sign outside, to the heart mirrors inside, the wall painting and the fab-u-lous Union Jack Glitter Wall with an equally fabulous little pink London Bus. There is even a 'Park Boyfriend Here' Seat which of course is a gold chair/throne with magazines aplenty to keep any bored shopping partner entertained allowing you to browse, swatch and shop the gorgeous products, genius!
I love Too Faced as a brand because they produce some fantastic products yet they are such a fun brand. If you follow their Co-Founder and Chief Jerrod Blandino on social media (and if you don't you definitely should) Jerrod is as fun, flamboyant and fabulous as the brand itself.
If you are a Beauty Lover and happen to be in London's West End you have to swing by Carnaby Street and the Too Faced Store. When I was there is was super busy and for a great reason but the staff seemed really friendly and knowledgable and I left with a few new products and a big smile on my face, its the kind of store that puts you in a happy mood.